Guidelines for Use of Company’s Intellectual Property (“Guidelines”)
1. Purpose
1.1 These Guidelines set out the procedures and requirements for use of or references to Company’s IP (defined below).
1.2 It is designed to:
(a) Protect the Company’s IP.
(b) Ensure that all uses of the Company’s IP are authorized, accurate, and controlled.
(c) Prevent unauthorized or misleading representation of the Company’s relationships and activities.
2. Definition
| Term | Definition | |
| “Company(ies)” | means PPBHB, its subsidiaries, affiliates and related companies or anyone of them. | |
| “Company’s IP” | means the inventions, literary and artistic works, designs, symbols, names, logos, images, videos and other brand assets owned by the Companies or anyone of them. | |
| “PPBHB” | means PPB Hartabina Sdn Bhd [Registration No. 197201000946 (12505-M)]. | |
| “Third-party User(s)” | means all third parties (including but not limited to vendors, suppliers, service providers, tenants, and customers) who seek to use or refer to the Company’s IP and/or the Companies in any content, materials, publications or communications, such as: (a) Vendor and supplier profiles (b) Customer references and testimonials (c) Event promotions (d) Business proposals and portfolios (e) Marketing and advertising materials |
3. Scope
3.1 These Guidelines apply to all Third-Party Users.
3.2 Refer to Appendix A for an illustrative list of Company’s IP currently in use. Note that this list is non-exhaustive and may be updated from time to time.
4. Additional Guidance
4.1 The Marketing Communication and Sustainability Department of PPB Hartabina Sdn Bhd [Registration No. 197201000946 (12505-M)] (MARCOM & SUS) oversees compliance with these Guidelines and serves as a primary contact for approvals and clarification.
4.2 For any inquiries or requests, please contact MARCOM & SUS at [email protected].
5. Approval for Use of Company’s IP
5.1 Authorization Requirement
(a) Company’s IP are valuable assets of the Company.
(b) Prior written approval must be obtained before including any of the Company’s IP in any content, materials, publications or communications.
5.2 Approval Process
(a) Third-Party Users must submit formal written request for approval detailing the intended use, audience, and sample materials to MARCOM & SUS at least five (5) business days prior to such use.
(b) Approval will be granted subject to these Guidelines.
5.3 Conditions of Use
(a) Use of Company’s IP must truthfully represent the nature and scope of the business relationship between the Company and the Third-party User.
(b) No implication of endorsement, partnership, sponsorship, or joint venture beyond the agreed contractual relationship is permitted.
(c) The Company reserves the right to revoke or modify any approval granted for use of Company’s IP at any time with or without providing any reason or justification.
(d) Use of Company’s IP shall be further subject to the contractual agreement between the Company and the Third-party User.
5.4 Publication of Company’s IP
(a) Prior written approval must be obtained before publication of any Media Content by Third-party Users.
6. Business Proposals and Work Usage
6.1 Restrictions on Use
(a) Third-party Users must not publish, share, or otherwise use such proposals, pitch documents, and/or related work which contains the Company’s IP for any other purposes such as marketing or including it in portfolios without the prior written approval of the Company.
(b) These materials must not be presented as finished work or suggest a business relationship with the Company.
6.2 Confidentiality of Proposals
(a) All proposals, pitch documents, and/or related work submitted to the Company are confidential and proprietary in nature.Third-party Users shall keep confidential and not disclose to any person or entity (other than its directors, employees and representatives on a need-to-know basis) any of the documents which contains the Company’s IP.
(b) These Guidelines does not restrict disclosures that are legally mandated or contractually permitted.
7. Indemnity
The Third-party User shall indemnify, defend, and hold harmless the Company from and against any and all claims, demands, actions, proceedings, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or in connection with:
(a) any unauthorized use, misuse, or infringement of the Company’s IP by the Third-party User;
(b) any breach of these Guidelines or any applicable agreement by the Third-party User;
(c) any publication, communication, or material produced or disseminated by the Third-party User that misrepresents the Company or its relationship with the Third-party User; and/or
(d) any violation of applicable laws, regulations and statutory requirements in connection with the use of the Company’s IP.
This indemnity shall survive the termination or expiry of the business relationship between the Company and the Third-party User.
8. Enforcement and Remedies
8.1 Failure to comply with these Guidelines may result in the Company:
(a) terminating its business relationship with the Third-party Users;
(b) initiating legal action against the Third-party User for, among others, intellectual property infringement, breach of contract, specific performance, defamation etc.; and
(c) taking remedial actions as the Company deems necessary.
9. Guidelines Communication
These Guidelines will be made available to the Third-party Users by MARCOM & SUS.
10. Review of these Guidelines
These Guidelines will be reviewed periodically and may be updated by PPBHB from time to time.
Notwithstanding the provisions contained in these Guidelines, PPBHB reserves the right to impose additional obligations, requirements, restrictions and/or limitations as it deems necessary.
Appendix A: PPB’s Property Division Names and Logos (Non-Exhaustive List)
The following are examples of names and logos currently in use by the Companies.
Important Note:
The examples provided above are for illustration purposes only and does not:
(a) restrict PPBHB’s right to introduce, modify, or remove any of the Company’s IP in the future; and
(b) represent a comprehensive inventory of the Company’s IP, whether explicitly listed or not.
3 March 2026