Jointly developed with Alzheimer’s Disease Foundation Malaysia (ADFM), The Forget Me Not Project outlines the mall’s efforts towards creating a more dementia-friendly community space for persons living with dementia and their caregivers.

PETALING JAYA, 8 SEPTEMBER 2026 – Megah Rise Mall and Alzheimer’s Disease Foundation Malaysia (ADFM) launched their World Alzheimer’s Month 2026 programme on 4 Sept, which began a weekend of community engagement activities aimed at raising awareness and fostering greater understanding of dementia.

A key highlight of the event was the unveiling of The Forget Me Not Project, an initiative introduced by PPB Properties, the owner and manager of Megah Rise Mall, in collaboration with ADFM. The long-term initiative is implemented in phases at Megah Rise Mall as part of its efforts to become dementia-friendly and create a more inclusive and accessible environment for people living with dementia, their families and carers.

World Alzheimer’s Month 2026 at Megah Rise Mall saw members of the dementia community, NGOs and government organisations coming together to raise awareness on dementia and Alzheimer’s disease.

The project combines ADFM’s expertise in dementia advocacy, education and community support with PPB Properties’ commitment to inclusive placemaking. Measures implemented under the project include dementia-friendly support kits and Basic Dementia Care Staff Intensive Training for frontline mall personnel, complemented by community engagement activities that promote dementia awareness and understanding.

World Alzheimer’s Month is observed globally every September to raise awareness, challenge the stigma surrounding dementia and Alzheimer’s disease, and encourage greater understanding and support.

“We’re now less than four years away from the very somber milestone of a predicted 78 million people living with dementia globally by 2030. And yet, despite this astronomical number, we see low awareness and stigma surrounding dementia pervading in many communities across the globe,” said Chris Lynch, acting CEO of Alzheimer’s Disease International in his video speech played during the launch.

“This year’s celebration is made even more significant by the launch of The Forget Me Not Project, which marks an important milestone in our partnership with PPB Properties towards making Megah Rise Mall a dementia-friendly mall,” said Tan Sri Hasmah Abdullah, Chairperson of the Executive Committee of Alzheimer’s Disease Foundation Malaysia during the launch event.

The Forget Me Not Project was offficially launched by Tan Sri Hasmah Abdullah, chairperson of Executive Committee, Alzheimer’s Disease Foundation Malaysia (ADFM) (left) and Ms Audrey Lee, Group Head of Sustainability, PPB Group Berhad (right) among handwritten messages from PPB Properties staff and members of ADFM.

“It takes vision and leadership for a commercial property to go beyond its traditional role as a shopping destination and embrace its responsibility as part of the wider community. We are grateful for the commitment and cooperation shown by the PPB Properties and Megah Rise Mall teams and hope this initiative will continue to grow into a sustainable model that inspires other malls, businesses and communities throughout Malaysia,” she said.

Inspired by the forget-me-not flower, an internationally recognized symbol of dementia awareness, The Forget Me Not Project represents a promise that persons living with dementia are not forgotten, but recognised, respected and supported as valued members of the community.
To celebrate World Alzheimer’s Month 2026, two days of interactive community activities centered on this year’s theme took place at the Level 3 Concourse from 5 to 6 September from 11am to 5pm.

The launch presented some of the first few persons living with dementia (PLWDs) participating in The Forget Me Not Project with support kits in efforts to creating a more inclusive retail environment.

Activities such as sharing sessions, performances, music therapy and caregiver engagement helped educate the public on dementia, caregiving and healthy ageing. Complimentary basic health screenings and influenza vaccinations for eligible senior citizens aged 60 years and above by Jabatan Kesihatan Negeri Selangor (JKNS) were held, as well as cognitive assessments by medical professionals and various health and wellness booths. Both days’ activities successfully saw more than 300 participants take part in this meaningful event.

One of the highlights of the event was the annual Memory Walk held on 5 September 2026 at 10:30am. The large-scale symbolic walk saw more than a hundred community members who walked together with persons living with dementia and their families, showing solidarity and remembering loved ones affected by the condition.

To further raise dementia awareness, the World Alzheimer’s Month 2026 celebrations will continue with another weekend of community activities at Cheras LeisureMall on 26 and 27 September 2026, from 11am to 5pm.

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About Alzheimer’s Disease Foundation Malaysia

Established in 1997, the Alzheimer’s Disease Foundation Malaysia is a non-profit organisation that promotes awareness of Alzheimer’s disease and supports persons living with dementia, their families and caregivers. The foundation provides respite care, education and empowerment for caregivers and the community, as well as tiered care services tailored to various stages of dementia.

About PPB Properties

PPB Properties, the property division of PPB Group Berhad, has built a sterling reputation for crafting high-value residential, retail, and commercial spaces since 1982.

Its recent projects include Megah Rise in Petaling Jaya, Southern Marina Residences in Iskandar Puteri, Taman Tanah Aman in Penang and Lumina Bedong in Kedah. PPB Properties also manages several retail projects, including three shopping malls in the Klang Valley, Cheras LeisureMall, The LINC KL and Megah Rise Mall, as well as New World Park and The Whiteaways Arcade in George Town, Penang.

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Tan Shea Fang
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Triona Law
Marketing Communications & Sustainability, Senior Executive
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